Companies sometimes establish retail outlets as a means of obtaining marketing intelligence rather than as a distribution strategy.

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Retail outlets allow companies to directly interact with customers and gather information about their preferences, behaviors, and feedback. This information can then be used to improve product development, marketing strategies, and overall customer experience. Therefore, establishing retail outlets can be a way to obtain valuable marketing intelligence in addition to serving as a distribution strategy.

Companies Sometimes Establish Retail Outlets as a Means of Obtaining