Companies that want to maintain their share in the market frequently adopt a ________ strategy.
A) market holding
B) market penetration
C) skimming
D) price escalation

Question

Quizplus · Accepted Answer

A market holding strategy involves maintaining a company's current market share and position by using aggressive advertising, promotions, and product improvement to retain existing customers and win over new ones. This is a common approach for companies that face intense competition and want to avoid losing market share to their rivals. Market penetration and skimming strategies typically involve more significant changes to a company's pricing or product offerings, while price escalation is not a common strategy for maintaining market share.

Companies That Want to Maintain Their Share in the Market