Product ________ refers to the act of locating a brand in customers' minds over and against other products.

Question

Quizplus · Accepted Answer

Product positioning is the process of creating an image of the product in customers' minds in relation to other products. It involves identifying and selecting key differences and unique selling points that set the product apart from competitors. Differentiation refers to creating a unique product that stands out from competitors, sampling involves giving out free product samples to potential customers, and extension refers to expanding a product line or brand beyond its original scope.

Product ________ Refers to the Act of Locating a Brand