Which of the following statements best describes the phrase "global localization" in a nutshell?
A) A global product must be the same product everywhere without modifications in the marketing mix.
B) A global marketer must push local markets to accept global products.
C) A global marketer must adapt product marketing mix to the similarities and differences in the world market.
D) A global product must be a different product everywhere across the world regions.

Question

Quizplus · Accepted Answer

Global localization refers to the strategy of adapting the product marketing mix to the similarities and differences in the world market, rather than treating the market as homogeneous. This involves taking into account local cultures, regulations, and other factors that can influence how a product is marketed in different regions. It is about balancing global consistency with local relevance.

Which of the Following Statements Best Describes the Phrase "Global