Tom Smith is the marketing manager of Food Lion,a chain of grocery stores in North Carolina.Each year,Tom is required to make a decision on whether the current advertising campaign needs to be revamped to generate the sales targets for the year.In order to help him arrive at a decision,Tom reads up on latest shopping trends of buyers,observing buying habits of customers,and reviewing daily sales figures.In this scenario,Tom is _____.
A)monitoring the decision environment
B)defining the decision problem
C)specifying decision objectives
D)diagnosing the problem

Question

Quizplus · Accepted Answer

Tom is monitoring the decision environment.In the first step of the rational approach to decision making,a manager monitors internal and external information that will indicate deviations from planned or acceptable behavior.He or she talks to colleagues and reviews financial statements,performance evaluations,industry indices,competitors' activities,and so forth.

Tom Smith Is the Marketing Manager of Food Lion,a Chain