Which of the following marketing strategies are examples of niche marketing (select all that apply)?

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Niche marketing involves targeting a specific, specialized group of consumers with unique needs or interests. A children's hospital, center for bariatric excellence, and cancer specialty center are all examples of niche marketing because they focus on a specific population with unique healthcare needs. The full-service community hospital and university hospital are more general and not specific to any one particular niche.

Which of the Following Marketing Strategies Are Examples of Niche