One downside to licensing/franchising is that the licensor/franchisor may lose control over how their technology and brand are used.

Question

Quizplus · Accepted Answer

When licensing or franchising, the licensor or franchisor gives permission for others to use their technology and brand, but they may not have control over how it is used. This can lead to brand dilution and loss of control over the quality and standards associated with their brand.

One Downside to Licensing/franchising Is That the Licensor/franchisor May Lose