In a manufacturing setting, the purchase of the right to use another firm's proprietary technology is referred to as:
a. Direct exporting.
b. Licensing.
c. Franchising.
d. Exporting.
e. Importing.

Question

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The Answer of In a manufacturing setting, the purchase of the right to use another firm's proprietary technology is referred to as:
a. Direct exporting.
b. Licensing.
c. Franchising.
d. Exporting.
e. Importing.

In a Manufacturing Setting, the Purchase of the Right to Use