Strategy drives structure: a misfit, such as combining a global strategy with a geographic area structure, may have grave performance consequences.

Question

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Strategy and structure need to be aligned for optimal performance. A global strategy would require a global structure, whereas a geographic area structure would be more appropriate for a local strategy. Combining the two could lead to inefficiencies, miscommunication, and ultimately lower performance.

Strategy Drives Structure: a Misfit, Such as Combining a Global