The potential of persuasive communication appears to be greatest in influencing
A) Those with strong prejudices
B) Blacks
C) Whites
D) Those who are relatively unprejudiced

Question

Quizplus · Accepted Answer

Those who are relatively unprejudiced are more likely to be influenced by persuasive communication as they may be open to new ideas and perspectives. Those with strong prejudices may be resistant to change, while targeting a specific race such as Blacks or Whites may not be effective in reducing prejudice towards other marginalized groups.

The Potential of Persuasive Communication Appears to Be Greatest in Influencing