_____ refers to a process by which a product, service, or business model takes root initially in simple applications at the bottom of a market and then moves "up market," eventually displacing established competitors.
A) Reverse mentoring
B) Concentric diversification
C) Strategic liquidation
D) Disruptive innovation
E) Crowdsourcing

Question

Quizplus · Accepted Answer

The description provided matches the concept of disruptive innovation, which is a term coined by Clayton Christensen in his book "The Innovator's Dilemma." Disruptive innovations emerge at the low end of the market, often with lower performance or quality than the existing products or services, but they offer other attributes that appeal to a different set of customers. Over time, these innovations improve in performance and eventually surpass the existing products, leading to the disruption of the market and the displacement of established competitors. Examples of disruptive innovations include personal computers, digital cameras, and online streaming services.

_____ Refers to a Process by Which a Product, Service