Unicorn Sports Inc. manufactures and distributes athletic wear, sporting equipment, and protective sports gear worldwide. They are departmentalized based on products sold to professional athletes, products sold to people who pursue sports only for leisure, and products sold to sports teams. Which approach to departmentalization does the company follow?

Question

Quizplus · Accepted Answer

The departmentalization approach that Unicorn Sports Inc. follows is customer-based as they have departmentalized based on the customers they cater to - professional athletes, people who pursue sports only for leisure, and sports teams.