________ is an entrepreneurial alliance between an innovator who has created at least one successful store and wants to grow and a partner who manages a new store of the same type in a new location.
A) Franchising
B) An initial public offering
C) Bootlegging
D) The subscription model
E) The affiliate model

Question

Quizplus · Accepted Answer

Franchising allows an innovator to expand their successful store by partnering with a new store manager in a new location. The innovator provides the franchisee with the established business model, brand name, and support, while the franchisee operates the new store and pays fees to the innovator. This means the innovator can grow their business without having to invest in and manage multiple new locations themselves.

________ Is an Entrepreneurial Alliance Between an Innovator Who Has