Orson Inc., an entrepreneurial venture, does not have any distinctive services when compared with the well-established competitors in the same field, and the business will require a sizable investment. In which quadrant of the entrepreneurial strategy matrix will the venture be placed?

Question

Quizplus · Accepted Answer

The venture does not have any distinctive services, which puts it in the low innovation category. However, since it requires a sizable investment and has well-established competitors, it is high risk. Therefore, Orson Inc. will be placed in quadrant D - low innovation/high risk.

Orson Inc, an Entrepreneurial Venture, Does Not Have Any Distinctive Services