According to the entrepreneurial strategy matrix, Liz's venture can be described as
A) low innovation/no risk.
B) low innovation/low risk.
C) high innovation/low risk.
D) high innovation/high risk.
E) high innovation/no risk.

Question

Quizplus · Accepted Answer

Liz's venture is described as low innovation and low risk because it is a small retail store focusing on products that have already been proven successful in the market. There is no new or innovative concept being introduced and since it is a small business, the risk is relatively low.

According to the Entrepreneurial Strategy Matrix, Liz's Venture Can Be