In the context of the BCG matrix, a star represents a company
A) with high growth and a strong competitive position in the market.
B) that requires substantial investments to improve its position in the market.
C) with low growth and a strong competitive position in the market.
D) that generates excess revenues and funds other businesses.
E) that will be divested as soon as possible.

Question

Quizplus · Accepted Answer

A star in the BCG matrix represents a company with high growth and a strong competitive position in the market. This means that the company is performing well and has potential for future growth, but may require ongoing investment to maintain its position in the market.

In the Context of the BCG Matrix, a Star Represents