Behaving ethically requires not just moral awareness and moral judgment but also moral character. When it is very hard to do the right thing, the quality that is required the most is

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Moral character is the strength and persistence to act according to what one believes is the morally right thing to do. When faced with difficult ethical decisions, courage is often required to resist pressure and temptation to act unethically and to stay true to one's values and principles.

Behaving Ethically Requires Not Just Moral Awareness and Moral Judgment