Innovation is a strategic goal in organizations because
A) it does not come from people.
B) it comes from people.
C) it does not give a competitive advantage.
D) it cannot be managed properly.
E) it exists in a vacuum.

Question

Quizplus · Accepted Answer

Innovation comes from people and their creativity, ingenuity, and willingness to think outside the box. It can be a powerful source of competitive advantage for organizations, leading to new products, services, and processes that can differentiate them from their competitors. However, managing innovation can be challenging, and organizations must create a culture that supports and encourages it in order to harness its potential benefits.

Innovation Is a Strategic Goal in Organizations Because