Melissa and Joanna want to maintain a strong competitive advantage in the organic clothing industry. They have had meetings with you and have decided to maintain their current direction of continuing to produce new items targeted at new markets, such as children's clothing, in addition to the women's clothing items that were originally designed and produced by the company. Given the information in this scenario, which of the fundamental success drivers are they most likely using?
A) planning
B) innovation
C) quality
D) organizing
E) cost competitiveness

Question

Quizplus · Accepted Answer

Melissa and Joanna are using innovation as their fundamental success driver by continuing to produce new items targeted at new markets in addition to their original products. This allows them to stay ahead of the competition and maintain a strong competitive advantage in the organic clothing industry.

Melissa and Joanna Want to Maintain a Strong Competitive Advantage