For a social movement to be successful people must have a sense that they have something to gain by protesting and that the potential gains outweigh the costs.

Question

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Without a sense that there is something to gain, people are unlikely to participate in a social movement. Additionally, if the costs (such as potential arrest, loss of income, or physical harm) exceed the perceived benefits, people are also unlikely to participate. Therefore, for a social movement to be successful, there must be a balance between the potential gains and costs.

For a Social Movement to Be Successful People Must Have