Courts are unwilling to provide trademark protection to a term if it is:

Question

Quizplus · Accepted Answer

Trademarks are given legal protection to assist purchasers in distinguishing among the many firms, products, and services in existence within a particular market. For this reason, they generally must be distinctive to merit legal protection. In fact, a trademark owner can lose its protection if the name or symbol becomes so widely used that it acquires a generic meaning. If a term is generic, courts are unwilling to afford it trademark protection.

Courts Are Unwilling to Provide Trademark Protection to a Term