Rodriguez, a 75-year-old male, was a participant in a study that required him to look at different types of advertisements. These ads featured three types of appeals: emotional, knowledge-related, and neutral. Based on research, it is most likely that:

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Research suggests that emotional appeals tend to be the most memorable or attention-grabbing, especially for older adults. As such, it is likely that Mr. Rodriguez will remember the emotional ads the best out of the three types of appeals presented to him.

Rodriguez, a 75-Year-Old Male, Was a Participant in a Study