A bricks-and-clicks company can be described as all of the following except:
A) multichannel.
B) pure-play.
C) integrating offline and online business.
D) click-and-mortar.

Question

Quizplus · Accepted Answer

A bricks-and-clicks company integrates both offline and online business, often referred to as click-and-mortar. It is also a multichannel business. Pure-play, on the other hand, refers to companies that operate exclusively online and do not have a physical storefront.

A Bricks-And-Clicks Company Can Be Described as All of the Following