KO Marketing Company,a U.S.firm,signs a contract with Librador Corporacion,a Chilean firm,to give Librador the right to use Innovative's animation techniques and characters in product promotions.This is

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This is a licensing agreement because KO Marketing Company is giving Librador Corporacion the right to use Innovative's animation techniques and characters in product promotions. The licensing agreement allows Librador to use these assets without having to own them or create them from scratch, while KO Marketing Company retains ownership and control over their use.