A Japanese organization has just moved into the United States to expand its operations there. The management of the company places significant emphasis on Japanese culture and the ways of working. As a result, even after moving to the United States, the company prefers to hire more Japanese people than Americans. The company is said to have a(n) ________ attitude.

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An ethnocentric attitude refers to a belief that one's own culture is superior to others and that practices and beliefs from one's culture should be applied to other cultures. In this case, the Japanese company management is placing significant emphasis on Japanese culture and ways of working, and is preferring to hire more Japanese people than Americans even after moving to the United States. This exemplifies a belief that Japanese culture and practices are superior to American culture and practices, and thus, an ethnocentric attitude.

A Japanese Organization Has Just Moved into the United States