According to Neil H.Jacoby,which of the following is the first stage of multinationalization?
A)establishing sales organizations abroad
B)licensing the use of the organization's patents and know-how to foreign firms that make and sell the organization's product
C)establishing foreign manufacturing facilities
D)multinationalizing the organization's management from top to bottom
E)exporting the organization's product to foreign countries

Question

Quizplus · Accepted Answer

Exporting the organization's product to foreign countries is typically the first stage of multinationalization, as it allows the organization to test the international market and establish a foothold in new markets before investing in more expensive options, such as establishing foreign manufacturing facilities or licensing patents to foreign firms.