March Hare Entertainment is a media company in London that specializes in bizarre and sometimes shocking campaigns. The firm is looking to expand into other countries, but will require a culture that is very similar to its home culture: open to experimentation and risk and not authoritarian. Which of the following countries is the best option for March Hare?
A) Germany, which has high power distance and collectivism
B) Denmark, which has low power distance and low uncertainty avoidance
C) Japanese, which culture favors low individualism and high power distance
D) India, which has a long-term orientation and high uncertainty avoidance
E) France, which has low uncertainty avoidance and high power distance
Correct Answer:
Verified
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