Finest Products Company and Great Goods,Inc. ,use the mark "Good Housekeeping Seal of Approval" to certify the quality of their products.Finest and Great are not in business together and do not own this mark.The mark is

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The "Good Housekeeping Seal of Approval" is a certification mark because it certifies that the products of Finest Products Company and Great Goods, Inc. meet certain quality standards. It is not a collective mark because it is not owned by a group or association, and it is not a service mark because it does not identify services, but rather certifies products. It is also not trade dress, which refers to the visual appearance of a product or its packaging.