Plaxo Industries is a large-scale manufacturer of commercial kitchen equipment. Its products are currently sold in Europe and the Middle East. Plaxo wants to foray into the Asian market, and the company's management has set a target of entering the Chinese market by 2018. This is an example of a(n) ________.

Question

Quizplus · Accepted Answer

Plaxo Industries' goal of entering the Chinese market by 2018 is a long-term objective because it involves a significant expansion of the company's operations and is set for a target date that is several years into the future. Short-term objectives are typically set for a few weeks or months. Intermediate-term objectives are set for one to three years, while medium-term objectives are set for three to five years. Operational objectives are specific and measurable actions that lead to the achievement of larger goals.

Plaxo Industries Is a Large-Scale Manufacturer of Commercial Kitchen Equipment