Something that motivates or encourages people to take an action is referred to as a(n)

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An incentive is something that motivates or encourages people to take an action. This could include rewards, discounts, competitions, or other benefits that inspire people to act in a certain way. The other options, such as market or utility, do not specifically refer to motivating action. An abstract is a concept or idea, while a market is a group or system that facilitates the exchange of goods or services.

Something That Motivates or Encourages People to Take an Action