Which of the following best illustrates an advertisement based on emotional appeal?
A) An advertisement primarily stressing how a product can increase a person's sex appeal
B) An advertisement emphasizing a product's lifetime guarantee
C) An advertisement primarily stressing the limited-time low selling price of a product
D) An advertisement comparing a product's enhanced features to those of the competitor's product
E) An advertisement listing three practical uses of the product

Question

Quizplus · Accepted Answer

An advertisement based on emotional appeal plays on the emotions of the audience to sell a product. This is in contrast to advertisements that focus on logical or practical features of the product. The advertisement stressing how a product can increase a person's sex appeal is an example of emotional appeal, as it uses emotions related to attractiveness and desirability to sell the product.

Which of the Following Best Illustrates an Advertisement Based on Emotional