The most appropriate attention-gaining opening for a sales message is:
A) a brief description of an organization's history and its various products.
B) a statement that introduces a need that the product will satisfy.
C) a question that is written mostly from a we-viewpoint.
D) a statement that places the writer at the central position
E) a statement that is independent of the central selling point.

Question

Quizplus · Accepted Answer

The most effective way to grab the attention of the reader is by introducing a need that their product can solve. This immediately lets the reader know how they can benefit from reading the message and encourages them to keep reading.

The Most Appropriate Attention-Gaining Opening for a Sales Message Is