Describe Richard
D. Lewis' three-part model for categorizing our world's many cultures.
Linear-actives are those who tend to follow a linear path toward a desired goal. They plan, schedule, organize, pursue action chains, do one thing at a time. Lewis cites the Germans and Swiss as exemplars of this group. Multi-actives are those who have several things going at the same time-and not all of them overtly business related. According to Lewis, they are lively, loquacious people who do many things at once, planning their priorities not according to a time schedule but according to the relative thrill or importance that each appointment brings with it. He puts Italians, Latin Americans, and Arabs in this group. Reactives are those who listen and ponder carefully and move with caution. In Lewis's words, they prioritize courtesy and respect, listening quietly and calmly to their interlocutors and reacting carefully to the other side's proposals. The Chinese, Japanese, and Finns would be in this group.
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