________ is the process by which media consumers submit to particular understandings put forth by the media, seen most clearly in how society understands masculinity and femininity through mediated images.

Question

Quizplus · Accepted Answer

Hegemony is the process by which dominant ideologies, values, and meanings in society are established and maintained through institutions such as the media. This includes the construction of gender norms and expectations, which are often conveyed through media representations of masculinity and femininity. Mass media effect refers to the idea that media can have powerful and direct effects on individuals' attitudes and behaviors. Agenda setting is the process by which media outlets can influence public opinion by choosing which issues to cover and how they are framed. Cultivation theory suggests that media exposure can shape individuals' perceptions of reality over time. However, none of these theories specifically address the construction of gender norms through media.

________ Is the Process by Which Media Consumers Submit to Particular