The tendency to view one's own group as the standard against which all others are judged is known as social comparison.

Name: The tendency to view one's own group as the standard against which all others are judged is known as social comparison.
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The tendency to view one's own group as the standard against which all others are judged is known as ethnocentrism, not social comparison. Social comparison involves comparing oneself to others to evaluate or enhance one's own qualities or abilities.

The Tendency to View One's Own Group as the Standard