When researchers carefully read and listen to conversations over and over again to develop a framework of categories that group, label, and summarize particular acts of communication in the data, researchers are using the ________ approach to understanding communication.

Question

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Content analysis involves a systematic approach to analyzing communication by breaking it down into categories and examining patterns in the data. This approach is often used when analyzing written or recorded communication, such as transcripts of interviews or surveys.

When Researchers Carefully Read and Listen to Conversations Over and Over