Assume that an American firm wants to engage in international business without major investment in the foreign country. Which method is least appropriate in this situation?
A) International Trade
B) Licensing
C) Franchising
D) Direct foreign investment

Question

Quizplus · Accepted Answer

Direct foreign investment involves a significant investment in a foreign country, which is contradictory to the given scenario. Therefore, it is the least appropriate method. The other three methods, i.e., international trade, licensing, and franchising, are suitable for businesses that want to expand their operations in a foreign market without significant investment.

Assume That an American Firm Wants to Engage in International