Research shows that the major reason for CRM failure is:
A) senior management opposition
B) lack of support from software vendors
C) lack of understanding and preparation
D) none of the choices are correct.

Question

Quizplus · Accepted Answer

Research has shown that the major reason for CRM failure is lack of understanding and preparation. This can often be attributed to a lack of training or failure to align the CRM strategy with overall business goals. Senior management opposition and lack of support from software vendors can also contribute to CRM failure, but they are not the primary reason.

Research Shows That the Major Reason for CRM Failure Is