The term interactive marketing has been coined to describe a supply chain management process that is based on using the Internet, intranets, and extranets to establish a two-way transactions between a business and its customers.

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Interactive marketing refers to a marketing strategy that involves two-way communication between a company and its customers through various channels, such as social media, email, and web interactions, rather than focusing on supply chain management processes.

The Term Interactive Marketing Has Been Coined to Describe a Supply