Which of the following applications aims to acquire and retain partners who can enhance the sale and distribution of a firm's products and services?
A) Customer relationship management
B) Enterprise resource planning
C) Partner Relationship Management
D) Supply chain management

Question

Quizplus · Accepted Answer

The application that aims to acquire and retain partners who can enhance the sale and distribution of a firm's products and services is Partner Relationship Management. This application helps in managing the relationship with partners, such as distributors, resellers, and suppliers, to ensure efficient and effective communication, collaboration, and coordination in the supply chain. Customer relationship management focuses on managing the relationship with customers, while enterprise resource planning focuses on integrating all business processes and functions into a single system. Supply chain management involves managing the flow of goods and services from the supplier to the customer.

Which of the Following Applications Aims to Acquire and Retain