Advertising and promotion efforts can be tailored to each visit to a site by an individual. This strategy is based on a variety of tracking techniques, such as Web "__________" files recorded on the visitor's disk drive from previous visits.
A) Virus
B) Donut
C) Cookie
D) Compressed

Question

Quizplus · Accepted Answer

The tracking technique described in the question refers to the use of "cookies" which are small data files stored on a visitor's computer that allow websites to remember a user's preferences and browsing history. Viruses, donuts, and compressed files are not related to this technique.

Advertising and Promotion Efforts Can Be Tailored to Each Visit