Many companies view sales force automation as a way to gain _______________ in sales productivity and marketing responsiveness.
A) customer loyalty
B) strategic advantage
C) higher profits
D) demographic/psychographic customer statistics

Question

Quizplus · Accepted Answer

Sales force automation helps companies streamline and automate their sales processes, which in turn gives them a strategic advantage over their competitors. By utilizing technology to improve sales productivity and marketing responsiveness, companies can stay ahead of the curve in terms of customer acquisition and retention. While customer loyalty, higher profits, and demographic/psychographic customer statistics may be important factors for some companies, they are not the primary focus of sales force automation.

Many Companies View Sales Force Automation as a Way to Gain