The _______________ model supplants, rather than replaces, existing physical business offices and call centers by using the Internet as a sales and service channel.
A) self-service innovator
B) supply chain innovator
C) channel mastery
D) market creator

Question

Quizplus · Accepted Answer

The channel mastery model is a hybrid approach that utilizes existing physical offices and call centers alongside the Internet as a sales and service channel, rather than fully replacing them. This model aims to provide a seamless, omni-channel customer experience.

The _______________ Model Supplants, Rather Than Replaces, Existing Physical Business