Refer to IT's About Business 7.1: Minecraft's founder Markus Persson had to do a great deal of marketing to promote his product.

Name: Refer to IT's About Business 7.1: Minecraft's founder Markus Persson had to do a great deal of marketing to promote his product.
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Minecraft's founder Markus Persson did not engage in extensive marketing; the game gained popularity through word-of-mouth and community engagement.