Refer IT's About Business 2.1 - Before the Stores: What was Before the Store's competitive advantage?
A) It could supply products people wanted.
B) It used Fulfillment by Amazon.
C) It made it easy for people to find the products they remembered from TV.
D) It was on the Web.
E) It generated a profit.

Question

Quizplus · Accepted Answer

Before the Store's competitive advantage was that it made it easy for people to find the products they remembered from TV. The company used search engine optimization and ad campaigns to target keywords related to products advertised on TV, making it easier for customers to find and buy them online.