Haya noticed that college students needed to dress up for presentations but never seemed to have any ties, or at least not very nice ones. She decided she was going to set up a tie store on her campus and offer sports themed ties as well as solid colored ties in her school colors. She can put an announcement on the school's monitors that would display in the dining halls and student union.
Haya needs to decide on her CRM strategy before she can decide on her CRM systems.

Question

Quizplus · Accepted Answer

CRM strategy involves defining how to manage and analyze customer interactions and data throughout the customer lifecycle. Haya needs to understand her target market's needs, how to communicate with them, and how to maintain a relationship with them before choosing the specific tools or systems to implement.

Haya Noticed That College Students Needed to Dress Up for Presentations