Haya Noticed That College Students Needed to Dress Up for Presentations

Haya noticed that college students needed to dress up for presentations but never seemed to have any ties, or at least not very nice ones. She decided she was going to set up a tie store on her campus and offer sports themed ties as well as solid colored ties in her school colors. She can put an announcement on the school's monitors that would display in the dining halls and student union. Haya begins collecting data about her customers by having them sign up for Promotional Emails at her store. She collects their names and Email address on her form. How might she use the customer data?

A) Target marketing campaigns
B) Cross-sell
C) Gain insights into her products
D) Perform customer profitability analysis
E) Marketing