A company wants to use data from past promotional mailings to identify people who would likely respond favorably to future mailings.This company would most likely use:
A)Structured query language
B)Multidimensional data analysis
C)Neural networks
D)Expert systems
E)Data mining

Question

Quizplus · Accepted Answer

Data mining is the process of discovering patterns and insights in large datasets. In this scenario, the company wants to use past promotional mailings data to identify potential customers who are likely to respond positively to future mailings. Data mining techniques can be used to analyze the past data, identify patterns, and build models that can predict which customers are most likely to respond favorably in the future.

A Company Wants to Use Data from Past Promotional Mailings