Location-Based Services at Shopping Malls: Which of the following statements is false?
A)The mall industry expects these services will prevent malls from losing shoppers to online retailers.
B)A current mall app helps shoppers remember where they parked.
C)Some current mall apps offer reward points.
D)A mall app can be a loyalty program.
E)A mall app can offer coupons based on shoppers location within the mall.

Question

Quizplus · Accepted Answer

The statement that location-based services will prevent malls from losing shoppers to online retailers is overly optimistic and not guaranteed, making it false. While these services can enhance the shopping experience, they may not fully counteract the convenience and variety offered by online shopping.

Location-Based Services at Shopping Malls: Which of the Following Statements