____________ advertising is when the company only pays for measurable results.
A)Brand
B)Click-through
C)Impression-based
D)Performance-based

Question

Quizplus · Accepted Answer

Performance-based advertising is when the company only pays for measurable results, such as clicks, conversions, or other predetermined actions. This is different from impression-based advertising, where the company pays for the number of ad views, regardless of whether the viewer takes any subsequent action. Click-through advertising has a similar focus on clicks, but may not necessarily be based on measurable results beyond that initial action. Brand advertising focuses on building brand recognition and may not have specific, measurable goals attached.

____________ Advertising Is When the Company Only Pays for Measurable